Tips For Giving Your Craft Creations A More Professional Look

Tips For Giving Your Craft Creations A More Professional Look

The digital age has given rise to the number of people starting small businesses. One of the most popular avenues for this is selling goods that you have created. Many people choose to make and sell jewellery, candles, art canvases, cards, and more; however, you will need to stand out to succeed in this current market.

A bit of flair never hurt anyone, but the best way to stick out from the crowd is by adding a bit more of a professional look to your crafts. You want your customers to see your product and compare it to something they would encounter in a store, so follow the advice below to achieve this level of professionalism.

Use The Right Tools

One advantage that mass-produced products have over handmade goods is that they are made using the most up-to-date and efficient machinery. A person making crafts and selling them out of their home might not be able to pay for this level of perfection, but there are ways to re-create it on a budget using the right tools.

Take, for example, the Cricut machines by Crafting Outlet. This electronic cutting equipment can accurately cut through cards, vinyl, paper, and other crafting supplies. You may not be able to keep up with bigger businesses on a production level, but that does not mean that you cannot make your crafts look just as good.

Find Your Niche

The hardest part of setting up a small business is remaining focused. When you work for yourself, the skies are the limit. You can make all kinds of products, and you aren’t restricted by investor opinions or sales targets. While this does mean that you can branch into all manner of different products, it is probably best if you don’t.

Every item you create will require a specific process and skillset. Unfortunately, the human brain is not great at switching between tasks. Therefore, your crafts will suffer in quality if you are trying to make too much. 

Anyone looking to sell their crafts should stick to one idea and perfect the manufacturing process before deciding to move on to something else. Let your customers experience a consistent level of perfection from you first, and they will be more receptive to newer ideas later on.

Research Materials

You may have started your creations by using whatever materials you have on hand. This can be because of price, proximity, or familiarity. However, the materials you start out with may not be the most effective material for your project.

The internet is a hive of information, which means that there will be someone else out there that has attempted to make a profit out of the same idea as you. Make sure you heed their advice, check up on what materials they used, and take note of what they avoided. A change in a material may only make a small difference, but if it improves how your product looks then you are more likely to sell more items.

Don’t Be Afraid To Experiment

While a large business is fortunate enough to afford a wide array of high-end equipment, they do not have the luxury of flexibility. Another advantage that small business owner has is that they are not beholden to market expectations. This means that you can adapt your product as you keep moving forward.

A small business owner isn’t too worried about making a huge profit when they first start out. Try to treat it as an experiment, a means to find out what you can provide rather than a way to make money. Listen to feedback and adjust your process accordingly. Your customers are your eyes and ears out there, so trust their judgment and move with the consensus to provide a professional product that the market actually needs.

Be Patient

Creating a business based on your own craft creations is not an easy feat, especially if you are having to work alongside another full-time job. Unfortunately, this means that you won’t always have the time to improve your items in the way that you would like. This does not mean that you should rush your products. They are finished when they are finished. Try to cut yourself some slack to avoid making any unnecessary mistakes that may compromise the look of your final creations. Only you know how much you are capable of in a day, so don’t overexert yourself. It will only result in a product that is below the standards that you are capable of.


Your customers are not expecting perfection when they shop at a small business. There is a common understanding that these products are created out of a love of the craft, rather than to make a ton of money. However, this does not mean that you cannot separate yourself from the pack. Try to add a bit more professionalism using the advice above, and you should notice a difference in your reception.

Kate Dyson

Kate is the Founder of The Motherload, the 'owner' of one husband, two daughters, two cats and one rabbit. She loves wine, loathes exercise and fervently believes in the power of women supporting women. Find me on instagram: @themotherloadhq

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