The Motherload® (TM) takes your privacy seriously. We only collect data when we need to, either because you want to be a contributor to our blogzine, because you have opted to keep in touch with us via our email updates, or because you have bought merchandise from our store. Importantly, we never sell your data to any one else.

This privacy policy discusses in more detail how personal information is collected and disclosed through TM, as well as the tools available to help you control your information.

If you’d like to know what data is held by us, on you, email [email protected] with your request. If you would like us to remove you from our mailing lists, you can email us, or click to unsubscribe on any of our mailouts.

INFORMATION COLLECTED BY THE MOTHERLOAD

TM may collect certain information from you as described below. TM uses the information it collects for authentication purposes, to customize the advertising and content you see, to fulfil your requests for products and services, to provide aggregated, anonymous reporting for TM or third parties, to improve our services, and to communicate with you as part of the TM service.

Registration – Required Information

When you register for a TM account, TM requires you to provide the following information:
• Name – Your real name, a nickname or handle that acts as your primary identifier to other TM users and visitors, or viewers of TM material on other systems (e.g. search engines, RSS readers, cell phones, etc.). It is always publicly displayed, so please choose carefully.
• Password– required for signing into your TM Your password provides access to all of the information in your account, so never share your password with anyone except a parent or guardian.
• Email Address– an email address is required so that TM can contact you about your account.  Your email address is never publicly displayed on TM.

Other Information Collected by TM

Browser Information
Every time you visit a page on the Internet, your web browser sends specific information to the web site you are visiting. TM’s servers automatically collect and store this information, including your IP address, specific type of browser software, the pages you visit at TM, and information from TM cookies (see below). This information is also collected by third-party tracking companies that provide traffic analytics to TM.

Cookies
TM may set and access TM cookies on your computer.
Like most sites that have interactive features, TM uses cookies to recognize you when you return to TM and to keep track of when you are signed in (so you don’t have to re-sign in every time you visit a new page at TM). TM also uses cookies to target advertisements based on information provided by you (e.g. profile information suggesting age, gender, or interests), browser information (e.g. geographic location based on your IP address), or past activities on TM (e.g. whether or not you’ve seen or responded to a specific advertisement already).

Some third-party advertisers may also set and access their own cookies on your computer. Other companies’ use of their cookies is subject to their own privacy policies, not this one.

Most browsers come with the ability to restrict cookies from specific or unknown sources. Please review your browser’s documentation for more information. Please be aware, however, that many TM features will not be available to you if you block the placement of our cookies on your computer.

Error Logs
If an error occurs in TM’s systems while you are using the service, TM’s servers may automatically collect and store information relating to that error, including your browser information, information from TM cookies, and other information that you may have input at the time the error occurred (e.g. information you had written into any web forms). TM uses this information solely to investigate the error and help prevent future errors.

MANAGING AND PROTECTING YOUR INFORMATION

Your Email Address

TM requires that you provide an email address when registering for a TM account. You can edit this email address by using the controls inside your TM account, but it must always be an email address that belongs to you and is controlled by you.

Your email address is never publicly displayed by TM.

INFORMATION SHARING AND DISCLOSURE

TM does not share, sell or rent any of your information, except as follows:
• Information that You Share– Any information that you submit to any public area of the TM system as a contributor to the blogzine is potentially accessible to the entire world. Please keep in mind that the moment you share your information with anyone, copies of that information can be made, stored, and shared outside of the TM
• Aggregate Information– From time to time, TM shares aggregated, anonymous data about its users with third parties, for example statistics from Google Analytics. This data does not contain personally identifiable information.
• Legal Proceedings– TM may share your information in response to subpoenas, court orders, legal process, or to establish or exercise our legal rights and obligations or defend against legal claims.
• Merger, Acquisition, or Change of Control– TM may transfer your information in the event TM is acquired by or merged with another company.

INFORMATION TM RETAINS

When you delete information submitted through your TM account, that information will no longer be accessible.
When you shut down your TM account, or when your TM membership is terminated, the posts you’ve made to the site will continue to be accessible.
When you delete information submitted through your TM account, when you shut down your TM site, or when your TM membership is terminated, TM may retain a copy of your information (including browser information) for archival purposes. Archival copies are not posted publicly on the TM system; they are maintained solely so that TM may recover content and restore accounts (in case of errors or system failure) or cooperate with law enforcement in order to make the TM service safer.

Mediavine Programmatic Advertising

The Website uses Mediavine to manage all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website. The cookie may collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at the Website via a link from a third-party site, the URL of the linking page.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at www.allaboutcookies.org/manage-cookies/.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.

The Website may collect IP addresses and location information to serve personalized ads and pass it to Mediavine. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit https://www.networkadvertising.org/managing/opt_out.asp. You may also visit https://optout.aboutads.info/#/ and https://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at https://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

Mediavine partners with the following data processors:

  1. Pubmatic. You may find Pubmatic’s privacy policy through this link. The data collected on the Website may be transferred to Pubmatic and its demand partners for interest-based advertising. Statistical information and other non-cookie technologies (such as eTags and web or browser cache) may be used by third parties on this Website. Browser settings that block cookies may have no effect on these technologies, but you may clear your cache to delete such trackers. Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected.
  2. Criteo. You may find Criteo’s privacy policy through this link. The data collected on the Website may be transferred to Criteo and its demand partners for interest-based advertising. Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and/or services. This non-identifying data may include on-site user behavior and user/page content data, URLs, statistics, or internal search queries. The non-identifying data are collected through the ad call and stored with a Criteo cookie for a maximum period of 13 months.
  3. Pulsepoint. You may find Pulsepoint’s privacy policy through this link.
  4. LiveRamp. You may find LiveRamp’s privacy policy through this link. When you use the Website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with LiveRamp Inc, and its group companies (‘LiveRamp’). LiveRamp may use a cookie on your browser and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email, in-app, etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser. To opt out of LiveRamp’s targeted advertising, please go here: https://liveramp.com/opt_out/
  5. RhythmOne. You may view RhythmOne’s privacy policy through this link. RhythmOne uses cookies and similar tracking technologies (such as mobile device identifiers and digital fingerprinting) to provide its services. RhythmOne may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the following webpage: https://www.networkadvertising.org/managing/opt_out.asp.
  6. District M. You may find District M’s privacy policy through this link.
  7. YieldMo. You may find YieldMo’s privacy policy through this link. If you want to opt out of receiving interest based ads from Yieldmo or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link.
  8. The Rubicon Project. You may find Rubicon’s privacy policy through this link. If you want to opt out of receiving interest based ads from Rubicon or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page.
  9. Amazon Publisher Services. You may find Amazon Publisher Services’ privacy policy through this link.
  10. AppNexus. You may find the AppNexus privacy policy through this link.
  11. OpenX. You may find OpenX’s privacy policy through this link.
  12. Verizon Media formerly known as Oath. You may find Verizon Media’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  13. TripleLift. You may find TripleLift’s privacy policy through this link. To opt out of receiving interest-based advertising (including retargeting) from TripleLift’s services through the use of cookies in your current browser and for more information on what it means to opt-out, please go to www.triplelift.com/consumer-opt-out.
  14. Index Exchange. You may find Index Exchange’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  15. Sovrn. You may find Sovrn’s privacy policy through this link.
  16. GumGum. You may find GumGum’s privacy policy through this link. GumGum may (i) use place and use cookies on end users’ browsers or use web beacons to collect information about end users who visit such Publisher Websites and (ii) link such collected end user information to other end user information provided by third parties in order to deliver targeted Advertisements to such end users.
  17. Digital Remedy. You may find Digital Remedy’s privacy policy through this link.
  18. MediaGrid. You may find MediaGrid’s privacy policy through this link. MediaGrid may collect and store information about end-user interactions with this website through cookies, advertising IDS, pixels and server-to-server connections. MediaGrid was receive the following information: the page an End-User has requested and the referring/exit pages; Timestamp information (i.e., the date and time the End-User has visited the page); IP address; mobile device identifier; device model; device operating system; browser type; carrier; gender; age; geolocation (including GPS coordinates); clickstream data; cookie information; first-party identifiers’; and hashed email addresses; demographic and inferred interest information; and post-conversion data (from both online and offline behaviour). Some of this data is gathered from this website and others is gathered from advertisers. MediaGrid uses this data to provide its services. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising or review their privacy policy for more information.
  19. RevContent – You may find RevContent’s privacy policy through this link. RevContent may collect information about your browser or device, including browser type, IP Address, device type, user agent string, and operating system. RevContent also collects information about the websites you visit through their services, such as date and time of access and specific pages accessed and the content and ads you click on. You may opt-out of any personalization track by opting-out of RevContent’s data collection.
  20. Centro, Inc. – You may find Centro’s privacy policy through this link. You may find opt-out information for Centro’s services through the privacy policy link.
  21. 33Across, Inc. – You may find 33Across’s privacy policy through this link. To opt-out of personalized advertising, please visit https://optout.networkadvertising.org/?c=1.
  22. Conversant. LLC – You may find Conversant’s privacy policy through this link. Conversant uses information that does not directly identify you, such as information about your browser type, time and date of visit, your browsing or transaction activity, the subject of advertisements clicked or scrolled over, and a unique identifier (such as a cookie string, or a unique advertising identifier provided by your mobile device) during your visits to this and other websites and apps in order to provide advertisements about goods and services likely to be of greater interest to you. Conversant may use technologies such as cookies and other tracking technologies to collect this information. To learn more about interest-based advertising, or to opt-out, you can visit www.youronlinechoices.eu or https://www.networkadvertising.org/.

HOW OTHERS USE YOUR INFORMATION

Links to Third Party Sites

The TM site contains many links to websites operated by third parties. When you follow a link to a third party website, the information you provide to that site will be subject to the privacy policy of that site and not TM’s policy. TM is not responsible for the use or disclosure of any information that you provide to a third party site accessed from a link on the TM site.

Third Party Search Engines & Syndication Feed Readers

Any articles which you publish publicly on TM blogzine may be indexed by third party search engines (e.g. Google or Yahoo) and appear in the search results provided and controlled by those third parties. TM does not control the search indexes or results of those third parties. For help with removing your information from any third party search engines, please visit the websites of those third parties.

Information you publish publicly on TM is made available through a publicly available syndication feed. Your syndicated information may be collected, stored, copied, and redistributed by any third party with access to this syndication feed. TM does not control the information collected or stored by any of those third parties. For help with removing your information from the systems of any of those third parties, please visit the websites of those third parties or contact them directly.

CONFIDENTIALITY & SECURITY

Your TM account is protected by a password you create. TM implements features reasonably designed to protect the security of any non-public information that is stored in our database, such as your password. Hacking, software or hardware failure and other unauthorized access to our premises and systems may compromise the security of TM members’ information.

AFFILIATES AND DISCLOSURES

The Motherload® Ltd participates in various affiliate programs, and we sometimes get a commission through purchases made through our links. This revenue goes towards keeping this site maintained and active.

CHANGES TO THIS PRIVACY POLICY

From time to time we may update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your TM account or by placing a prominent notice on our site. Please note that your continued use of the TM service after the date of any changes to this policy (which will appear as the “Effective” date listed on the policy) will constitute your acceptance and agreement to be bound by those changes. You should visit this page on a regular basis to view any changes to this privacy policy.

NON-UK RESIDENTS

If you are not an United Kingdom resident, your use of TM shall constitute consent to the transfer, storage, use and disclosure of your personally identifiable information in the UK in the manner described in this Privacy Policy.

Effective: May 29th, 2016. Updated May 22nd 2018. Revised August 25th 2020