Baby clothing is a lucrative business, and is projected to hit a worldwide valuation of $82 million by 2027.
So, if you’re looking to sell practical baby clothes, designer baby clothes, or unique designs, here are four tips for getting your baby clothes business going.
Have a HQ
Whether you have a physical store, or just an office, you’ll need to have a place where customers and suppliers can contact you.
If you have a shop, consider using the space wisely to display your stock. Your most common customer is likely to be a parent of one or more children, so leaving plenty of space for pushchairs and wheelchairs is essential.
Locating your HQ near an area of accessible parking will help your footfall, as parents who bring their children shopping won’t be able to walk too far.
Know Your Customer and Their Needs
Your customers are your life force, so understanding their needs is important to the survival of your business.
Conduct some market research to find out what your customers are looking for in the baby clothes market. Some factors affecting the nature of your market will be weather and location.
If you are primarily operating your business from a website, consider how to market your baby clothes and which products will draw the most customers online.
To do this, take stock of what your competitors are selling well, and if there are any areas where their range is not varied enough.
You can also circulate free surveys on social media to collect anonymous results with websites like SmartSurvey. This will allow you to get a more accurate picture of what your customers are looking for from your business.
Use Recruitment Software
If you find your business expanding, you might need to recruit extra staff to help you sell your products, maintain your website, or help to manage the business.
Companies like Oleeo can help you recruit the staff you need with their recruitment software, which uses artificial intelligence to select the best candidates from their applications. This means you can recruit staff efficiently, and will free up your time to run your business.
Find Excellent Suppliers
Finding excellent suppliers for your products is the key to success. By investing in high quality products, your customers will be satisfied with your products and are more likely to return to buy more on another visit, resulting in higher customer retention.
So consider working with suppliers who use materials like organic cotton, and other high quality, durable materials. Baby clothes typically endure a lot of activity like kicking and crawling, which can escalate the deterioration of the material. You can find organic cotton supplies through companies like the Organic Material Company.
By gaining a reputation for high quality clothing, you can increase the price of your products with the view that it should last longer than standard baby clothing.
Do you have any tips for starting a baby clothing company? Leave your answer in the comments below!